The Guardian shortlists the European Water Label

The European Water Label, the voluntary labelling scheme for water-consuming products in the bathroom and kitchen, has been shortlisted in the prestigious Guardian Sustainable Business Awards. The Guardian’s annual awards cover the social and environmental impacts of business.

“It may be needless to say it, but I am going to anyway!  We are absolutely delighted to have been shortlisted in the 2016 Guardian Sustainable Business Awards,” says Yvonne Orgill, Managing Director of the Water Label Company. “The European Water Labelling Scheme continues to grow, as its reputation grows. It is penetrating deeper into Europe and has now encompassed a total of 11, 462 products from 100 brands in 34 countries. Spain, Italy and Turkey are working towards full adoption of the Scheme with their own Agents and details of the scheme are available in the German, Spanish and Turkish languages. We started the scheme from nothing and look where it is now! We are thrilled to bits to have been chosen by The Guardian newspaper for this year’s new Water category.”

This year saw a record number of entries across the thirteen categories of the awards and the European Water Label made it, with three other shortlisters, to the Water category. The award in this category will recognise an organisation that can demonstrate its commitment to water sustainability through projects, technologies, designs or policies that improve water availability, access or quality. 

A panel of 29 judges, who are individuals who challenge, support and inspire business to be more sustainable will now scrutinise the entries to pick the winner in each category. The winners will be announced at a ceremony in London on 26 May, 2016.

EWL in 2015 - A year of rapid progress and exceeded targets

The European Water Label is growing rapidly. Its reputation is reaching the farthest corners of Europe and its database of premium bathroom and kitchen branded products has grown to such a size that it has become the most dominant product labelling scheme of its type.

Yvonne Orgill, Managing Director of EWL, in her recently published Annual Review, indicated her delight with the progress of this voluntary and value-led scheme.

“2015 proved to be a turning point in the development of our product label. The scheme grew very rapidly this year. It now covers 14 different bathroom product categories and embraces the national nuances of 38 countries. It is already available in three languages (and there will be more) and boasts over 11,000 different products, from 98 brands, in its database. To end the year, the scheme was presented with its 5th Award, this time from SWIG, the Sustainable Water Industry Group. Needless to say we are delighted how the label progressed this year.”

The scheme is entirely voluntary and can react quickly to adapt to changes both in the market place and in bathroom technology. And to give it greater strength and sustainability it is now partnered by eight National Trade Associations across Europe.

Maintaining integrity has always been a key feature of the labelling scheme and its annual audit of products listed in the online database proceeded as usual in 2015. A selection of 275 products across 36 registered brands were independently tested by four European test laboratories. Checks were also made to ensure published marketing material and websites were using the label correctly, and obsolete products were regularly cleared from the listings.

The European Water Label, gives both the consumer and the industry professional alike, all the necessary water usage characteristics of bathroom and kitchen products. Simply put, the water consumption for each product can be seen at a glance and the information provided can be used to aid the choice of bathroom and kitchen components.

The entirely voluntary European Water Label is an undeniable success which is low cost, maintains choice, and does exactly what it is designed to do  -  inform and educate.

Copies of the Annual Review, which gives more results of the work in 2015 and plans for 2016, are available from  info@europeanwaterlabel.eu